Leading the change in electric automotive leasing
MisterGreen, the Netherlands' leading electric vehicle lease company, reached a new level of success using growth hacking, generating 800% more leads without hiring new employees.
Founded in 2008, Mark and Florian wanted to create the greenest and fastest growing electric vehicle leasing company in the Netherlands.
To increase customer conversion, we utilised the power of personalisation.
We researched an email marketing platform that agreed with MisterGreen’s budget and email necessities and began creating personalised email campaigns.
We continued to optimise our email campaigns so that more subscribers were interacting with our emails. We then automated these campaigns so that precious man hours were not wasted on the design and implementation. We implemented lead scoring and targeted subscribers that were more likely to convert.
Other things we tried
Although there is very little usage of Bing in the Netherlands, we decided to test the search engine’s advertising. We imported our top performing Google Adwords campaigns into Bing and used discount codes to make sure our test had small financial repercussions.
We tested with LinkedIn in a similar way, A/B testing with text and images on established groups and using retargeting campaigns to reach these people later.
Targeting the right audience
Facebook advertising, allowed us to find the top performing interest & hobbies, demographics and geographic locations from our ideal clients.
The pareto principle states that, ‘80% of events (sales) comes from 20% of causes (customers)’. Using Google Analytics and Facebook Ads we concentrated our efforts on the 20%. We analysed the top performing demographics, geographic regions, interests, hobbies and buying behaviours of our ideal customers and then targeted these people using highly specific and personalised advertisements.
Optimising how the internal employees work is important for MisterGreen.
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