Wonen in Rotterdam
The municipality of Rotterdam and Rotterdam Partners joined forces with the vision of building an up-to-date housing platform that inspires and informs users about the neighbourhood developments of Rotterdam, what it's like to live there, as well as the housing opportunities available.
What we made
- Concept design
- Visual style
- Typography choices
- Team trainings
- Growth plan for 12-months
Rotterdam is in a positive flow. The city is bustling, feels good and is developming at a rapid pace.
The buildings that rise in Rotterdam are a magnet for attracting visitors. Shops, cafes and eateries are opening their doors at high speed. Companies that didn’t want to settle a few years ago in Rotterdam are now coming on a massive scale.
Unfortunately, this is a one-sided picture. Rotterdam finds it hard to position itself as a versatile residential town that is attractive for students, starters and families to live in. There is a discrepancy between the identity and the living image of the city.
We created a platform to attract and retain the middle and higher class residents, focusing on students, families and working professionals.
We created an easily identifiable logo, that also shows what the website is about through two intertwining icons. We chose a clean looking palette of green, white and grey to show professionalism to the website visitors.
The logo symbolises the new beginning of the platform and is eye catching and memorable.
We created a new website design that has never been seen before in the Dutch housing market, accompanied by a mobile version.
We established partnerships with other organisations to show the fullest possible range of projects and news on the website, social media channels and digital newsletter.
The project's result
Brize created and delivered not only the logo, the visual style, the font choices, but also the site design and packaging. Viewers have stayed, since the new website has been online, an average of 20% longer on the website. We are still working on optimising the online platform to improve the online experience even more.
Let's talk about how Brize can help your team with incorporating new ideasWe believe in the power of 'What if?' and want to help our clients think beyond the ordinary.
Thank you for your interest in working with Brize
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